The mobile computing environment is not the same as the previous era of PCs and laptops. The management requirements for mobile devices, especially smartphones, create new opportunities as well as new risks. Every organization is driving to leverage the advantages of mobile business, but the winners will be those that also understand how to build on the new opportunities while managing the risks at the same time.

What every mobile business professional should know about his/her organization:

• Define the enterprise-wide availability of information and assets
• Match smartphone capabilities with specific business unit requirements
• Identify the business processes that impact:

• Sales cycles
• Service response times
• Customer (and employee) experience

• Build infrastructure to support, measure and manage mobile business pilots and test applications
• Use mobile capabilities to combine real-time interaction with relevant data to create superior user/customer experiences
• Measure ROI and qualitative benefits at each phase, and share the learnings

• Communicate and demonstrate superior management and support of mobile opportunities
• Experiment to understand the impacts and risks of mobility throughout the enterprise.
• Set standards that balance user needs and corporate requirements for cost effective support of secure mobility
• Develop compliance/security policies and the technology to enforce them
• Consistently monitor and test to ensure compliance

• Determine if driving business benefits across the entire organization can be cost-effective
• Integrate CRM, service, social networking and location-based technologies to build the virtual experience of being connected and empowered
• Develop a platform strategy to balance user choice and application investment
• Assemble a mobility team to learn and grow internal capability
• Source external mobile business partners
• Develop a network of partners to enhance mobility, understand best practices and build support systems
• Enable functions/business units to develop one-off solutions until commitment can be made to centralize and implement mobility strategically
• Increase value by implementing smartphone mobility strategically across the entire enterprise based on the success of point solutions

The mobile computing environment is not the same as the previous era of PCs and laptops. The management requirements for mobile devices, especially smartphones, create new opportunities as well as new risks. Every organization is driving to leverage the advantages of mobile business, but the winners will be those that also understand how to build on the new opportunities while managing the risks at the same time.

What every mobile business professional should know about his/her organization:

• Define the enterprise-wide availability of information and assets
• Match smartphone capabilities with specific business unit requirements
• Identify the business processes that impact:

• Sales cycles
• Service response times
• Customer (and employee) experience

• Build infrastructure to support, measure and manage mobile business pilots and test applications
• Use mobile capabilities to combine real-time interaction with relevant data to create superior user/customer experiences
• Measure ROI and qualitative benefits at each phase, and share the learnings

• Communicate and demonstrate superior management and support of mobile opportunities
• Experiment to understand the impacts and risks of mobility throughout the enterprise.
• Set standards that balance user needs and corporate requirements for cost effective support of secure mobility
• Develop compliance/security policies and the technology to enforce them
• Consistently monitor and test to ensure compliance

• Determine if driving business benefits across the entire organization can be cost-effective
• Integrate CRM, service, social networking and location-based technologies to build the virtual experience of being connected and empowered
• Develop a platform strategy to balance user choice and application investment
• Assemble a mobility team to learn and grow internal capability
• Source external mobile business partners
• Develop a network of partners to enhance mobility, understand best practices and build support systems
• Enable functions/business units to develop one-off solutions until commitment can be made to centralize and implement mobility strategically
• Increase value by implementing smartphone mobility strategically across the entire enterprise based on the success of point solutions